Any business, any executive, any celebrity at any time can become the target of malicious attack or negative sentiment. Hard earned credibility and reputation can be quickly undermined by an expansive network of social commentators and networks. All businesses need to work to monitor and protect their brand from attack and negative or fake comment.
The internet and social networks are not centralised and conveniently located for simple monitoring and reporting. It takes work and time to effectively identify what and when information is released on you or your business and brand. Conversely, you need to have a plan to respond or take charge when faced with such attack/s. All this can be overwhelming or insurmountable to business leaders and even the largest of businesses. The process can be simplified and managed.
We have placed clients in prime location on the internet for searches and phrases related to their product, brand, services or executives. This has made clients significant earnings, prevented competitive efforts and increased their market share. We have done this for routine and crisis events. In defence of a brand or individual under attack, we have created campaigns that have driven out negative and unwanted sentiment across multiple channels. We get results in multiple social media and internet search niches.
Management Research and Development can identify how at risk your brand or market is online. Our experienced team can create full intelligence profiles of your competitors and negative publishers. With comprehensive analysis and understanding, we can create offensive and defensive campaigns to preserve and defend your brand, name, products and market share.